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Thank You

Tailgating was for a great cause September 21, 2017 was SO successful. Visit the GALLERY to view the festivities. Cole Automotive and Borgess/Ascension Health are very grateful sponsors, donors, host committee members, attendees, and the many volunteers who joined the team tackling diabetes in Kalamazoo!

Our Story

Over one million people in Michigan have diabetes, and 66,000 of those live in Southwest Michigan. Serious complications include stroke, blindness, kidney disease, heart disease, and loss of toes, feet or legs. Diabetes is the costliest disease in America, an estimated $10.5 billion dollar expenditure in Michigan annually. People with diabetes have average medical costs of $13,700 per year.

Although there is no cure, the disease can be effectively managed. The Borgess Diabetes & Endocrine Center serves hundreds of uninsured and underinsured patients each year. The Center provides free doctors, education, and labs and helps acquire medicines and supplies.

Proceeds Stay Local

Over a 20-year span, Cole Auto Group through Cole Community Solutions has raised more than $1 million to fight diabetes!

Cole Community Solutions

Cole Community Solutions, Inc has a mission to raise funds for uninsured persons with Type 1 or Type 2 Diabetes that will provide:

  • quality medical care
  • education
  • medications through the Borgess Diabetes Uninsured Clinic (DUC).

Touchdown is the major fundraiser for the Borgess Uninsured Diabetes Clinic. In 2016, Touchdown for Diabetes wrote a check to the clinic for $78,000.

What does that mean for the people of Kalamazoo? In 2016 we touched 164 patients with a total patient assistance adding up to $187,674.56! Whether it was direct medical care, help with obtaining necessary medications, a joint medical appointment, or education by certified diabetes educators, this program helps keep our community healthier. This means fewer visits to the ER and fewer people in crisis because they can't afford proper care.

The Event

Each September, the Cole Buick GMC Cadillac dealership campus is transformed into a huge trailgate party. One ticket admits two people and includes:


Catered Tailgate Buffet


Silent Auction


Tailgate Games


Live Music


Door Prizes


Cash Bar


Entry in the raffle... a chance to win prizes totaling $20,000!

  • 1st Place $10,000
  • 2nd Place $5,000
  • 3rd Place $3,000
  • 4th Place $2,000

Raffle License: R401192

Check out our Touchdown for Diabetes Facebook Page!